THE MINIMAL TASTE

The reductivism of city life

In the autumn of 2022, to celebrate the 3rd anniversary of SALIGIA, we produced an exclusive project for the "Delicate Collection" in collaboration with JL Studio, a New York creative agency, adhering to the brand philosophy of "the reductivism of city life " to reshape the brand image.

We invited model Franky Cammarata from California and David Agdobji from New York to perform together. Steered by photographer Brent Chua, we explored the pure relationship between people, clothing, and the environment through a minimal set, reflecting on contemporary city life and our understanding of men's sophistication.

Photographer: Brent Chua
Set Styling: Jungle Lin
Grooming: Yukie Yamasaki
Retouching: AYJ Group
Art Direction: Neo Zhang
Production: JL Studio
Model: Franky Cammarata / David Agdobji
Production Site: New York